US Tough Electorate Decision

Although it's not much my business, US elections run next week, and all eyes turn to this country. As we all live connected, probably most of world's population, these elections matter indeed. Maybe there's only the ingenious curiosity of who's gonna win, but the future (or present) is set at this moment, and what comes next defines the next four years, for many people.

Both candidates are fit for the job, but their plans are quite different from each other. It seems to be an easy decision for the electorate, but it doesn't. Romney and Obama have been debating with many ups and downs, trying to convincing whoever is on their way. However, there are lots of undecided people, and it's not on US alone - in Brazil, France, and other places, voters feel great disbelief on politicians, and it's surmmounting.

Obama, according to the critics, turned down points from his own oath of office, only closing in on things for a new four-year-term. Romney changes his ideas from time to time; he has a doubtful foreign policy, inclined to hostility and combativeness with other countries. He would rather cut funds from public programs than the army budget. Again, it seems like an easy decision to pick the best candidate, but America is divided at the moment. 

There are flaws in both presidentials, so maybe is the reason for doubt. Obama failed in some issues, Romney is a new candidate with no coherent speech. People wouldn't like this election to be difficult to vote. I assume it's because Barack Obama and Mitt Romney don't offer nothing new. And at the end, during tough times, it makes a lot of difference. 

SunChips has it all

Why not serving on a bowl every once in a while?

At our recent times what we see is snack food businesses becoming 'straight', or something like that. Junk food kingdoms such as MacDonald's and Burger King are constantly adjusting their menus to provide healthier options to customers.

Nevertheless, Frito-Lay decided to adapt to the new times in other realms. It provided the world with something new for a snack food company: a compostable bag, or in other words, a degradable bag.

I'm a post marketing student, with background in design, and I was thrilled by this idea! It's ok that we may eat what we feel like, whenever healthy or not, but if we counteract the rubbish accumulation around the world, yeah, we can delay the search for another planet to live in the future (yeah, people think about that).

It started as loud as a stomp (this is not sarcasm, please note) with raving reviews, for example, one from Packworld.com, that would query if Frito-Lay wanted to be locked-in a 'compostable bag' category. A Facebook page for Frito-Lay's product, SunChips was also devised, and it's quite fun too.

Some months later, a setback in Frito-Lay's plans. Although the message of the chips package is clear,'This Bag Is LOUDER BECAUSE IT IS COMPOSTABLE', people massively opted out for a cleaner planet.

'The bag is too noisy.', customers claimed.

The bags, and the Frito-Lay products are not available everywhere in the world, for example where I am now, Australia. The fact is that a big market like US gonna go back to normal bags - although Canada keeps the new package. It would be a kick-start in a transformation of recycling habits, and the way people see packaging that goes to landfills. Everyone's attitude could change.

I think this is such a milestone that can't be ignored, and hopefully won't be for too long.

It is such an advancement, that, maybe, it is needed one step a time. As mentioned at the Green, environmental blog by the NY Times', the spokewoman for Frito-Lay declares 'Innovation is a journey'. Yes, it is, and it has proved so far.