Brazil and the South African experience

Nice place to surf and play soccer. 

South Africa, a country in development, hosted this year's World Cup. It is now time for Brazil to do the same in four years time. What experiences can Brazil learn from South Africa? Apart from the uncomfortable noise of the vuvuzelas, it was an admirable spectacle to watch, but the country had to make lots of arrangements to accomplish the feat.


Many South Africans claim, however, it was a World Cup owned by FIFA, soccer's international organizing body, instead of a World Cup by South Africa. The point of view of how tickets were sold and the opening concert organized was predominantly European. An aspect that Brazil has to take care of.


Along with these facts, South African minister of tourism inquired the hospitality industry, whether the hotel prices were too high or not. It follows concerns that the flight tickets became costly too. This practice is not new, and it is observed in other sports as well, when there are major events schedulled.

The infrastructure of the country was questioned by New York Times readers, in relation to declarations by Danny Jordaan, head of the South African committee. He stated that the infrastructure in South Africa for the World Cup would be superior than 'any previous tournament host', but the train tickets were difficult to book, and the train station's staff wasn't helpful prior to the beginning of the competition.

Brazil has to observe such problems in order to deliver a beautiful show. FIFA has to work together with the country's committee to understand the internal ambience, and the Brazilians need to improve the organization of the tournament.

100% Pure New Zealand

New Zealand was a good ride. One week and a half of short trips and sightseeing. Before that, I was living in Australia for a long while, and, my apologies to all, I thought both countries would be the same. I mean, there is a sense of community between the two nations, and it caused me to think they were one.

Of course, they are not the same. Different history, different politics, industries… Different mentality. Yes, it does make a difference. Not staying as long there as I did in Australia, I could not say whether there was a huge difference between societies or not. It is too short a time to tell.

What I could see was the sightseeing, and the difference was there. Auckland – the city that I stayed the most – has billboards displaying reasonably good ads. They were quite intelligent and cheeky. There was something inside of me telling 'I kinda knew it'.

Billboard near Halminton, NZ.

What I’m saying is, Australia's advertising industry compared to New Zealand's is creatively poor ( not only New Zealand ). I wanted to stay In Australia for good, but thankfully I did not. My aim was building a career in marketing and advertising. I do not think I would be happy there. On the other hand, I heard about New Zealand’s advertising, and I liked it.

                               Billboards near Beach road,in Auckland,NZ.


It is not only me saying Australia does not make good advertising. The British media coverage website, The Drum, reveals that in 2009, the ASB, the Australian Advertising Standards Bureau, received 4000 complaints in relation to bad ads. In 2008, the same association in the United Kingdom, got 2500 viewers complaints.

Australian tourism campaigns turn out to be known for bad taste, instead of good publicity. This opinion is also shared on the Truth.Travel website. There is also a channel on YouTube on bad Australian ads called Badaussietelly. No need to say anything else perhaps.

New Zealand ads are fun and witty, and this is something Australia is finding hard to be. In this sense, only an alternative Aussie TV program about advertising, The Gruen Transfer, would bring the discussion on prime time, and talk about it. Nonetheless, it pokes its jealous finger on NZ’s ads.