Wayne Rooney in billboard for the World Cup 2010

This is my first post, and I would like to share my likings and 'dislikings' on all different topics in the media, with all that would stop to read some ingenious points by a random person in the crowd.

I’ll start by talking about the latest effort of Nike in the 2010World Cup. The spot "Write the Future" is entertaining, and well done.

Some time later I found out the director of the video is Alejandro Gonzalez Inarritu, a talented film director, who has won an Oscar and who improves the movie industry every time he makes something new.

Above all, however, Nike is the name behind the ad. The company has some eccentricities on TV and there's always a chance for them to reinvent themselves, proven with the video, which is why the company is a big player (yes, almost literally) in the industry.

Video is a successful tool in advertising that helps marketing significantly.

The new products that go with the TV ad, also have great creativity, like the crayons made by artist Diem Chau, commissioned by Wieden + Kennedy Portland agency, in US.

Nike is writing their future now with this excellent campaign, and unstoppable attitude.

I’ll be offering my thoughts and opinions whenever I get the chance on this blog.